New to the Neighborhood

Hello everyone and welcome to “The Local Medias”! A blog discussing the ins and outs of the social media posts of a local coffee shop and how they advertise themselves using said social media in a unique way. Social media has become a very popular tool used to promote a company or business. Local businesses always seem to have a different vibe and more personalized feeling. Especially when it comes to how they advertise themselves. Here, I will be discussing and analyzing one of my favorite local coffee shops in Topeka Kansas, Circle Coffee Co. Circle Coffee has also been very prominent on its Facebook and Instagram accounts. They post new menu items, updates, and share posts from customers who visit. 

Advertisements of businesses, specifically local companies, always intrigue me and catch my attention. This blog has two main goals. One is to spread awareness of local businesses and their personalized social media. Local companies like Circle Coffee deserve to be seen and appreciated. They don’t have big teams to produce media like more prominent companies yet they still produce A-tier content. The second goal is to analyze Circle Coffee’s social media posts. I want to learn what makes a good and personalized social media post or advertisement. I also want to figure out the thought process of making said content. 

After working out of a coffee cart for the last few years, Circle Coffee found a new place to call home, a shut-down laundromat at 17th and Medford Ave in Topeka Kansas. After some renovation, the local coffee shop started its business in its new location in the summer of 2022. Since then they have thrived as a local business. But… back before they officially opened up at their new location they still had to renovate the old laundromat and create an environment fit for a coffee shop. From October 2021 to June 2022 right before they opened, Circle Coffee was keeping the locals' Instagram and Facebook feeds popping. From things like; a new logo update, their first hire, and physical updates like the pouring of their patio concrete and the installation of their garage door. In the future, I will be going more in-depth with Circle Coffee and its social media but it has been evident since the beginning that they are determined to use its social media as a constant and individualized way to advertise itself and show the community that it well… it is here for them.