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Something in the Air

Hello everyone and welcome back to The Local Medias. It has been a while but I'm back. At the beginning of January, I had the privilege of visiting Airship Coffee while in Bentonville Arkansas.  Airship has two locations in Bentonville, one of them being on the Coler Mountain Bike Preserve. With the cool and unique motto, "Drink Coffee, Go Outside," having a coffee shop on a bike trail is very fitting and creative. I visited its location in the Arts District of Bentonville.       For starters, the building was really nice. With a lot of seating both inside and outside, a wall with all its merchandise, and good lighting, Airship's location was very welcoming and definitely worth the visit. Although there were so many menu items to choose from, I got the "lumberjack," an iced latte with maple syrup, vanilla, and smoked salt. With a very interesting lineup of ingredients I was excited to try it out, and boy was I happy I did.       Along with th...
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Full Circle

Hello and welcome to the last The Local Medias post fully dedicated to Circle Coffee Co. Today there is no specific topic but more of just breaking down the things I have observed from Circle Coffee and its social media marketing. I hope you guys enjoy it, and there is a special surprise at the end. (Click here for the Circle Coffee Co. Instagram) https://www.instagram.com/circlecoffeeco/     So I have learned a lot about the ways of social media marketing during my time observing Circle Coffee Co. As everyone knows, social media is a very vital tool in the world of marketing and advertising nowadays, especially Circle. Circle does so much on its social media, from promoting its new menu items to making its mission statement public. One thing I have taken away from my observations has been the importance of supporting your community and customers.     Circle Coffee is always doing whatever it can for its customers. From reposting the customer's stories to having loca...

The Comfort of Coffee

What is up everyone and welcome back to my blog, The Local Medias. There are only two more posts dedicated to Circle Coffee including this one. Today's topic is a significant topic we don't always think about but Circle Coffee addressed it. That is the importance of being "cared for". I hope you enjoy it! (Click here for post) https://www.instagram.com/p/CkdlGaEux1_/?utm_source=ig_web_copy_link     So to start off, Circle uses a very simple photo for this post with the words "Coffee tastes better when you are cared for." behind a picture of someone pouring some coffee. It's a very simple photo but within the caption of the post, Circle writes an excellent statement. To break it down, Circle talks about just how important it is to be cared for and treated with kindness and respect when you go into a coffee shop. And that is what Circles baristas strive to do.       Circle Coffee posting this really shows just how dedicated the company is to its customers....