Stories that Last a Lifetime

Hello and welcome back to The Local Medias. I know it has been a bit but today I am gonna be talking about one of my favorite things that Circle Coffee does on Instagram. Circle Coffee is very active with its social media and they do something unique very frequently. It is when Circle posts on its Instagram story.

    Circle does this a lot and the main thing they post is reposting the stories of customers that tag Circle in their story. A popular thing to do is when you go to a coffee shop, you set up a photo of the coffee shop (generally with the coffee in the photo) and put it onto your Instagram story for people to see where you were today. A lot of the time, people, myself included, will tag the coffee shop in the story in the hopes that they will see it and repost it. 

    One thing that Circle Coffee does with its Instagram story is reposting those who tag them in their stories. I think this is an intelligent tactic. Circle is showing their community that they acknowledge them and care that they are coming in daily to get some coffee or bakery items. This is something that bigger companies normally never do. Showing your customers that you see them in this way goes a long way. It helps draw people back to the store, so they can post it on their story for another chance at getting recognized. Whether Circle does this as a marketing tactic or just because, doesn't matter when it works. 

    Today was a little shorter but be expecting the last few blogs of The Local Medias here in the next couple of weeks. I thank all of you for reading! Go enjoy coffee in the cool weather.