The Local Medias

Hello and welcome to the last The Local Medias post fully dedicated to Circle Coffee Co. Today there is no specific topic but more of just breaking down the things I have observed from Circle Coffee and its social media marketing. I hope you guys enjoy it, and there is a special surprise at the end. (Click here for the Circle Coffee Co. Instagram) https://www.instagram.com/circlecoffeeco/     So I have learned a lot about the ways of social media marketing during my time observing Circle Coffee Co. As everyone knows, social media is a very vital tool in the world of marketing and advertising nowadays, especially Circle. Circle does so much on its social media, from promoting its new menu items to making its mission statement public. One thing I have taken away from my observations has been the importance of supporting your community and customers.     Circle Coffee is always doing whatever it can for its customers. From reposting the customer's stories to having loca...

What is up everyone and welcome back to my blog, The Local Medias. There are only two more posts dedicated to Circle Coffee including this one. Today's topic is a significant topic we don't always think about but Circle Coffee addressed it. That is the importance of being "cared for". I hope you enjoy it! (Click here for post) https://www.instagram.com/p/CkdlGaEux1_/?utm_source=ig_web_copy_link     So to start off, Circle uses a very simple photo for this post with the words "Coffee tastes better when you are cared for." behind a picture of someone pouring some coffee. It's a very simple photo but within the caption of the post, Circle writes an excellent statement. To break it down, Circle talks about just how important it is to be cared for and treated with kindness and respect when you go into a coffee shop. And that is what Circles baristas strive to do.       Circle Coffee posting this really shows just how dedicated the company is to its customers....

What is up all you lovely people! Welcome back once again to The Local Medias. As I said in the last post, today's blog topic is about another instance where Circle Coffee made a post supporting a local person. This evening I will discuss Circle Coffees' post thanking the newly founded Community Woodworking Co. (Click here for post) https://www.instagram.com/p/ChF27bkOLlO/?utm_source=ig_web_copy_link     Community Woodworking Co., founded by David Vincent's brother Tim did a heck of a lot for the coffee shop. Almost every piece of wood was made by t he Community Woodworking team. Pieces include the long table in the middle of the building, the rack that holds Circle Coffee shirts and other items, and the long island in front of Circles window. Having community-sourced things in a local shop like this shows yet again just how invested Circle Coffee is in Topeka.      The post included some beautiful pictures of the making process of some of the wood pieces and so...

Hello everyone and welcome back once again to The Local Medias. As I stated in the last blog post, these next two posts from Circle Coffee will be on the same "topic" just split into two different parts. This is because I think that both posts from Circle, while similar, deserve a separate conversation.     Today I will discuss Circle Coffee's post, thanking Nicole Conroy for the art piece she made for Circle Coffee and its new building. (Click here for post) https://www.instagram.com/p/ChIqSFCueZ1/?utm_source=ig_web_copy_link      The unique thing about Nicole having made this art piece for Circle Coffee is that she is a "Topeka native". The art piece is actually two pieces, consisting of a vine with leaves spreading across both frames with a mixture of orange and white surrounding it. In the post, David Vincent is quoted saying that he told Nicole a few years ago "if I ever open a shop, your work is the first thing going on our walls". The photos in ...

What is up everyone, welcome back to The Local Medias! This is the sixth post of this blog. There will be only 4 more posts dedicated entirely to Circle Coffee Co. Today I will be discussing Circle Coffee's post stating its mission statement. (Click here for post) https://www.instagram.com/p/ChkakNqrxeZ/?utm_source=ig_web_copy_link      Within 7 photos, Circle shared with its community the things it stands for and strives to do as a business in Topeka. Here is what Circle said: "Our Mission is to bring excellence to our community through kindness and creativity. We believe Topeka is a place worth investing in. Hospitality matters. People deserve care and attention. Excellent products are worth the time and sacrifice. It's all worth it."     This is a very powerful mission statement. Circle really showed that its whole mission revolves around its community and the people they get to serve.  I think that it is a super smart tactic for Circle to post its missi...